Job Description:
Remote marketing operations job with LastPass, the password manager company, building and launching email and nurture campaigns in Marketo. A mid-level role that needs proven Marketo and Salesforce experience. Pay $74,000 to $83,250 a year.
About the Role
LastPass is looking for a Campaign Operations Specialist to build and deploy targeted, timely campaigns. In this mid-level role on the Lifecycle and Campaign Operations team (part of Marketing), you will use marketing automation and data to reach customers at the right moment and help make sure every campaign launches accurately and on time.
What You Will Do
- Use marketing automation to deploy targeted, timely campaigns
- Build and maintain nurture tracks that move prospects and customers toward trial, adoption, and expansion
- Run account-based (ABM) and multi-channel programs from campaign briefs
- Set up real-time triggered campaigns based on customer behavior and product activity
- Segment audiences and personalize sends with marketing, sales, and product data
- Flag and help fix Salesforce and Marketo sync issues
What You Need
- Proven experience building nurture, ABM, and triggered programs in Marketo
- Working knowledge of Salesforce data structures and how they sync to Marketo
- Experience using data to segment audiences and personalize campaigns
- AI fluency, including using MCP connections with Marketo and other data sources
- Highly organized and careful about testing and data accuracy
- Nice to have: customer data platform (CDP) and deliverability tool experience
Location & Pay
Remote (United States); LastPass describes itself as remote-first. Full time. US pay range $74,000 to $83,250 a year depending on market and experience.